What was Northern Learning and why did some Korean scholars advocate Coursework

What was Northern Learning and why did some Korean scholars advocate it Why did others oppose it How do you evaluate Northern Learning (and Practical Learning) in the context of economic development - Coursework Example The learning borrowed ideas from the neighboring China, which had a more orderly social, economic, military and political structure as compared to Korea. Some ideas were borrowed from Europe through the Catholic missionaries (Choi, 2006). There was a rapid change in the economic structure in Korea such that large scale farming was being adopted in the rural areas and wholesale and large-scale production was being adopted in the urban areas. As a result of this, many small-scale farmers lost their land in the rural areas to the large-scale farmers, and the small business owners were pushed out of business in the urban areas. There was a wide margin amid the rich and poor creating a wide social gap (Kim, 1981). Some scholars in Korea during that time developed a form of learning that would address these problems in a more practical way in Korea. The Northern learning took into consideration the culture, history, religion and geography of the Korean people alongside with the ideas borrowed from the neighboring countries to develop solutions to the political, social and economic problems they observed in their society (Setton, 1997). This form of learning received direct criticism especially from the ruling class and the wealthy merchants and farmers of the day since it attacked their privileges directly and criticized their methods of thriving and ruling (Kalton, 1975). Northern learning was developed over a period of time after a careful analysis of the challenges facing the people of Korea. It provided more practical solutions to the problems of a young developing nation. This approach is more suitable to most developing countries today since it is not biased to a single culture, but it incorporates ideas from many cultures yet still maintains the culture of the Korean people (Palais,

HSBC Bank Research Paper Example | Topics and Well Written Essays - 2250 words

HSBC Bank - Research Paper Example d.). The HSBC holdings are one of the largest banking and financial services organizations in the world. HSBC holdings were established in Honk Kong in 1990 as a parent company to the HSBC and were incorporated as a public limited company in England and Wales in the same year 1990. The bank has its new headquarters at London after 1993. Formerly, that is until 1992 Honk Kong served as its headquarters. The reason was the takeover conditions for the acquisition of Midland Bank that forced the HSBC to move its headquarters from Honk Kong to London in 1993 (Cavallo, 2001). The bank's international network consists of around 8500 offices in 86 countries and territories with assets worth around US$ 2,527; 210,000 shareholders, 331,458 employees and 128 million customers worldwide. In the UK the number of HSBC was more that is, 1600 branches than that of UAE HSBC Bank that had only 8 branches and around 110 ATM machines. The Forbes magazine in April 2, 2008 recognized HSBC, as the fourth large st bank in the world in terms of assets ($2,348.98 billion); the second largest in terms of sales ($146.50 billion), the largest in terms of market value ($180.81 billion). ... d.). The factor that helped the HSBC to reach this position is its high loan-deposit ratio of 90% that claim to have more deposits than loans. Such a high loan-deposit ratio facilitated the bank to build and retain the trust among its investors and customers and also keeping these users assured with the financial strengths of the banks. Thus the sound financial position of the bank helped the bank to maintain stock at relatively high price even during the times of credit crunch phase, which could not been seen in other banks. The present study focuses on the aspects of financial and banking performance of HSBC bank. The study is carried out to achieve mainly three objectives, which are: To measure how well the HSBC banks are performing in compared to other banks; What are the necessary steps that have been taken by the HSBC banks to improve their overall performance and; Finally to provide sufficient important information to its investors (Hunter, 1990) Literature Review The analysis of financial performance has always been a subject of interest to scholars and academicians. The banking performance in particular invites the attention of bankers as well to evaluate how successfully their operations are being conducted and the interest of various stakeholders are protected. There have been many measures and indexes to evaluate the performance of a bank. These include broadly economic and non-economic measures. For instance, Rovell (1980) remarks banking performance can be best evaluated by interest rate margin over different periods of time. Interest income here is defined as the difference between the interest income and dividend expenses and the

Impact of the Great War on Modern Western Literature Essay

Impact of the Great War on Modern Western Literature - Essay Example Self-awareness and politics became a more popular theme in literature. In Christine Stansell's American Moderns, she accounts how "it gained momentum with a call to arms that echoed earlier campaigns for literary realism waged by Howell and Twain" during the 1910s (148). Personally, I am instantly inspired to write whenever I experience unfortunate instances in life. I don't know but perhaps it is the sad occurrence and the lesson learned from it that drives a writer to start scribbling on a piece of paper or pounding on the computer keyboard. In most cases, literary works reflect the writer's mood at the moment he wrote the piece. During the First World War, stories of starvation abound on the streets. Children in less developed countries die of hunger because the leaders who are supposed to take care of their welfare have joined the Great War. Families of soldiers feel more fear and longing as the war progresses. These terrifying experiences and the idealism gained from the Great War have inspired many writers, veteran and amateur alike. Even the soldiers who survived the war wrote their own memoir to enable the public to, at least, take a glimpse inside the army camp or at the battlefield. Thus, answering the call for realism in literature - the kind of literary piece that discriminating readers like to read as they also long for information. Stansell further puts it that "serious American readers who came of age just as modernist prose was exploding in Europe formed their notions of new literature not from stylistic and narrative innovation but from a realist tradition that dwelt on contraband subject matter" (161). In turn, the "American writers saw their task as telling the truth of modern life, an act that, in their minds, amounted to revolutionary realism" (Stansell 161). Apart from this, people became more aware of their religiosity. To some, the Great War gave them the chilling sensation of what it would be like during the Judgment Day. T.S. Elliot's The Hollow Men, for instance, depicts the feeling of a dead man who has nowhere to go to: Is it like this In death's other kingdom Waking alone At the hour when we are Trembling with tenderness Lips that would kiss Form prayers to broken stone (Elliot). However, for me, this poem depicts the sense of emptiness in a person who fought a war that has claimed many lives and destroyed communities. Though Elliot did not go to the battlefield himself, somehow he has experienced the battle as he transferred to the United Kingdom on 1914 - the time when WWI is brewing. William Butler Yeats' The Second Coming has a religious or spiritual connotation as well: Surely some revelation is at hand; Surely the Second Coming is at hand. The Second Coming! Hardly are those words out When a vast image out of Spiritus Mundi (Yeats). However, Yeats actually refers to a new phase in every man's life, particularly a life after a revolution. Certain meaning to specific phrase in the poem is offered in the website http://www.stfrancis.edu/en/yeats!.htm. Indeed, the First World War or the Great War, although not well remembered as the Second World War, has made a considerable turning point in every man's life. The controversies and the lessons learned from the war made an important impact among the writers and the readers craving for a realist literature. This important change in Modern Western Literature is still used up to this time

HSBC Bank Research Paper Example | Topics and Well Written Essays - 2250 words

HSBC Bank - Research Paper Example d.). The HSBC holdings are one of the largest banking and financial services organizations in the world. HSBC holdings were established in Honk Kong in 1990 as a parent company to the HSBC and were incorporated as a public limited company in England and Wales in the same year 1990. The bank has its new headquarters at London after 1993. Formerly, that is until 1992 Honk Kong served as its headquarters. The reason was the takeover conditions for the acquisition of Midland Bank that forced the HSBC to move its headquarters from Honk Kong to London in 1993 (Cavallo, 2001). The bank's international network consists of around 8500 offices in 86 countries and territories with assets worth around US$ 2,527; 210,000 shareholders, 331,458 employees and 128 million customers worldwide. In the UK the number of HSBC was more that is, 1600 branches than that of UAE HSBC Bank that had only 8 branches and around 110 ATM machines. The Forbes magazine in April 2, 2008 recognized HSBC, as the fourth large st bank in the world in terms of assets ($2,348.98 billion); the second largest in terms of sales ($146.50 billion), the largest in terms of market value ($180.81 billion). ... d.). The factor that helped the HSBC to reach this position is its high loan-deposit ratio of 90% that claim to have more deposits than loans. Such a high loan-deposit ratio facilitated the bank to build and retain the trust among its investors and customers and also keeping these users assured with the financial strengths of the banks. Thus the sound financial position of the bank helped the bank to maintain stock at relatively high price even during the times of credit crunch phase, which could not been seen in other banks. The present study focuses on the aspects of financial and banking performance of HSBC bank. The study is carried out to achieve mainly three objectives, which are: To measure how well the HSBC banks are performing in compared to other banks; What are the necessary steps that have been taken by the HSBC banks to improve their overall performance and; Finally to provide sufficient important information to its investors (Hunter, 1990) Literature Review The analysis of financial performance has always been a subject of interest to scholars and academicians. The banking performance in particular invites the attention of bankers as well to evaluate how successfully their operations are being conducted and the interest of various stakeholders are protected. There have been many measures and indexes to evaluate the performance of a bank. These include broadly economic and non-economic measures. For instance, Rovell (1980) remarks banking performance can be best evaluated by interest rate margin over different periods of time. Interest income here is defined as the difference between the interest income and dividend expenses and the

Meaning of life - Religion Essay Example for Free

Meaning of life Religion Essay In my opinion, there is no specific meaning of life. There also is a part of me that thinks that life really doesn’t have a meaning at all. But, since I have to try to define life, I would have to say it’s a combination of things in your life that you are living for, or the purpose of you being on this earth. Everyone most likely has a different purpose for being alive. Whether it is family, school, or your career; those things have a lot of impact on your life and also decisions that you make throughout life. In our society, many families instill faith and morals early into their children’s lives by continuing traditions or practices of religious faith. The idea of faith and moral beliefs are instilled in a person by attending or participating in church activities and reading the Bible or other religious texts. When there is a sound moral foundation in a person’s life it may give them the motivation through faith to build a sound structure for their life or to achieve personal goals. Simply put, a person may believe through faith that it is possible to achieve an education, start a family, or to have a successful business or career because of their foundation in faith. The reason why I somewhat think that life really doesn’t have a meaning, is because no matter what anyone does or how well or righteous someone lives their life, in the end they still die. What happens after that? Nothing, you never come back nor will you have any recollection of what went on during your lifetime here on earth. A person can bust their behind in working doing good for the community and everything else and in the end you still end up in the same place as everyone else, good people or bad people, you die. Another reason why I believe life doesn’t have a meaning is because all of the people in this world have to suffer, they still go through pain, they have to watch loved ones die, they still have to go through heartache, and rough times. Being poor, homeless, and not having food for as single meal in the day. Where is the meaning in life when people have to wake up hungry or worry about where they will lay their head that night? I’d say there is none when you look at it from that perspective. In my opinion, the meaning of life is too complex for the human brain to comprehend. People tend to say that they know what the meaning of life is, but who really knows the answer. There are various opinions and schools of thought, however, most people can never and will never reach a clear understanding of what the meaning of life is. If there is meaning in life at all, then there must be meaning in suffering. †? Viktor E. Frankl. Frankl could not have said this quote any better, most people can say that they have found meaning in their life but at the same time, there are some people wondering if the only reason they are on this earth is to suffer on a daily basis throughout their entire lives.

Market Analysis of Coca Cola

Market Analysis of Coca Cola Jump to: PEST Analysis | SWOT Analysis Coca-Cola, corporation nourishing the global community with worlds largest selling soft drink since 1886. Its nations top soft drink brand, with the best bottling network. It is the largest marketer of non-alcoholic beverages in the world. In India, Coca Cola was the leading soft drink till 1977 when govt. policies necessitated its departure. It returned to India in 1993 after a 16 year hiatus and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. In the minds of worlds consumers the brand has assumed an iconic status. Coca Cola was initially advertised as a remedy for headache and exhaustion. It has been advertising on television for 50 years. COCA COLA INDIA (CCI) Leading player in the Indian beverage market A fortune 500 company in India (73rd position) Coca Cola India with PepsiCo forms Duopoly Includes 24 company-owned bottling operations Came back in 1993 and acquired local brands (Ibef, 2010) (Coca Cola India, 2010) 2. COMPANY BACKGROUND Marketing Coca Cola in India-The post-liberalization period in India saw the comeback of Coca Cola but Pepsi had already beaten Coca-Cola to the punch, by creatively entering the market in the 1980s period by way of a joint venture. In a way Pepsi benefited the Coca Cola by developing the Indian soft drink market in the early years of liberalization .The only disadvantage was that CCI in 1993 applied the American way of life approach in selling its product on the contrary, Pepsi targeted the youth. (Coca Cola India, 2010) 3. The Marketing tools: The Marketing Environment 3.1-The Macro Environment- PEST Analysis of Coca Cola (P)OLITICAL ANALYSIS- Political variables have very little effect on the CCIs selling and production behavior. There are few exceptional things like the environmental protection laws they somewhat effect the industry of coca cola. The state government of Kerala released a report on March 22, 2010 holding Coca Cola responsible for causing pollution and water depletion in a state of Kerala and made it liable for Indian rupees 216 corer for damaged caused as a result of the companys bottling operations. To deal with this problem the company has made proper adjustments in plant and applied the proper way of wastage management. The companys production also gets effected by the elections and military take over because in the day of election any countries production in any field is declined. (E)CONOMICAL ANALYSIS- Inflation in any country is not good from its production point of view. So, coca cola is no exception. Its impact on coca cola is highly negative. In a country like India where there is a high rate of unemployment, CCI directly employs approximately 6,000 people and indirectly creates employment for more than 1,25,000 people in related industries. Its among the countries top investors having invested more than US$ 1 billion in India in the first decade and further pledged another US$ 100 million in 2003 for its operations. (S)OCIAL ANALYSIS- CCI in partnership with the NGO, Bharat Integrated Social Welfare Agency (BISWA) has launched a program to build awareness on micro-nutrient malnutrition (or Hidden Hunger) in the bottom of the socio economic pyramid population in India. They are constantly working to keep their product environmentally and socially beneficial to the communities they serve. Their community water programs are designed to support healthy watersheds and sustainable programs to balance the water used throughout their production process. CCI has been awarded the Social and Corporate Governance Award for Best Practices in Corporate Social Responsibility in 2009. All India Division COBOs are now ISO 14001 certified. (T)ECHNICAL ANALYSIS- The CCI uses the more advanced technology in its production process. Computers have become the basic needs these days and it is giving the way of other industries to come to new technologies and into a new world of business. Computers can increase the efficiency of its business and the latest coke vending machine will now employ the use of (user friendly) touch screen technology. SWOT ANALYSIS OF COCA COLA (S)TRENGTHS Brand Ambassadors-focused target marketing by launching appropriate brand ambassador for the target market. Diverse Product Portfolio. Extremely Recognizable Brand. Improved Quality Control. Heavy Investment. Bottling System. (W)EAKNESSESS Reduced Consumer Purchasing Power. Issues for Health Care. Environmental Destruction. (O)PPORTUNITIES To serve a large geographic diverse area Brand recognition Sponsorships (T)HREATS Substitutes Heath Consciousness Consumer preferences Stiff Competition 3.2-The Micro Environment The micro environment represents those elements over which the marketing firm has full control in order to reach its target market i.e. the 4 Ps, which it can use in order to gain information that will better help it in its marketing operation. MAJOR COMPETITORS Coca cola major competitors is Pepsi as its portfolio includes- PEPSI 7UP NIMBOOZ MIRINDA SLICE MOUNTAIN DEW After CCI it covers the 2nd largest market share % of the soft drink industry in India (Pepsi Co India, 2010) Consumer Behavior- The two factors that dictate the Consumers decision-making process are involvement and perceived risk. The consumer will follow the habitual decision making steps while purchasing coca cola. Habitual Decision Making Product Coca Cola Level of Involvement Low ( unimportant decision ) Perceived Risk Low ( simple , low-cost product ) Information Processing Respond to environmental cues ( shop signage or displays ) Learning Model Behavioral learning ( ad shows product in beautiful setting , creating positive attitude ) Needed Marketing Action Provide environmental cues at point of purchase , such as product display Fig 4.2 extended problem solving versus habitual decision making (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg151) In India the perception of the people regarding coca cola is that, they consider it as a drink which can quench their thirst as well as creates a sense of belongingness. Indias physical environment is suitable for the sale of soft drinks moreover during festive time sales are doubled. Thus the need of buying a soft drink falls in the first and third level of Maslows Hierarchy of Needs (Exhibit 1.) Situational Influences Physical environment Time Internal Influences Perception Motivation Learning Attitudes Personality Age groups Decision ProcessLifestyle PURCHASE Social Influences Culture Subculture Social class Group memberships Fig 4.4 Influences on Consumer Decision Making (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg151) SOCIAL MEDIA NETWORKS- Different aspects of social media, which CCI uses in order to communicate with its consumers. This in turn will increase Brand awareness Positive image for the brand 4 THE ORGANISATION MARKETING MIX- 4.1-PRODUCT- http://www.coca-colaindia.com/media/images/brand_logos_all.gif Major Brands of Coca Cola- Coca Cola Diet coke Thumbs Up Sprite Fanta Limca Minute Maid Pulpi Orange Maaza Kinley Minute Maid Nimbu Fresh Georgia Burn http://cdn.i.haymarket.net.au/Utils/ImageResizer.ashx?n=http%3A%2F%2Fi.haymarket.net.au%2FNews%2FCoca-Cola+India.jpegw=460 The product strategy includes decisions such as product design, packaging, branding, etc. Coca Cola brand consists of different packs and flavor. They promote all brands available in brand pack under their product strategy. 4.1.1-Packing Strategy Coca Cola products are available in different packing, in order to capture each and every segment. GLASS PET CAN FOUNTAIN 200ml, 300ml, 500ml,1000ml 500 ml, 1.5 L, 2 L ,2.25 L, 300 ml + 100 ml 330 ml Various Sizes 4.1.2 -THE STRATEGY PLANNING PRODUCT EMPHASIS EXISTING PRODUCTS NEW PRODUCT Existing MarketMarket penetration strategy (Coca Cola) Market EmphasisSeek to increase sales of existing products to existing markets Product development strategy (New Launches e.g. Burn) Create growth by selling new products in existing markets NEW MARKETS Market development strategy Introduce existing products to new markets Diversification strategy Emphasize both new products and new markets to achieve growth Fig 2.4The Growth Strategies (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg 70) New Launch- CCI launches Burn, Minute Maid Nimbu Fresh and Maaza Milky Delite http://popsop.com/wp-content/uploads/maaza_milky_delite_01.jpg https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrmf1p_IEgs0LtGTamPASimXz4bVIBGmYI7jL-jQDG2OWfq-7_b2OFTya5XJq_rFj6UohPFb1-tn92FMIR1kdelHLal3nQexZUzfDZ6h4xZb58e8WfxWaGskXQtfaxLfx0Y7tKZ-2NA123/s1600/burn.jpg http://www.tribuneindia.com/2010/20100409/ls15.jpg 4.2- PRICE- Firms Pricing Strategies should be based on costs, demand or the prices of competing products. CCI, some time back, had initiated the first cola price war by launching small 200ml packs priced at Rs 5. On the other hand its competitor Pepsi India also reduced its prices of 300ml pack from Rs.8 to Rs. 6. CCI was able to reduce its price from Rs 7 to Rs 5 because it acquired a big glass bottle manufacturing facility which enabled it to offer small bottles at reduced process. PRICE STRATEGY- DIFFERENT PRICE IN DIFFERENT SEASON India is a country with diverse season, summer season is supposed to be a good season for beverage industry. During winters they reduce their prices to maintain their sales and profit. They usually reduce the prices of their pet bottles or 1 litter glass bottle. Even during festivals they offer different price schemes. 4.3-PLACE- 4.3.1DISTRIBUTION STRATEGY- Events- Cricket Matches, FIFA World Cup, World Cup Hockey, Common Wealth Youth Games, Cultural Festivals, Concerts etc. Urban Distribution Network Consumer Retailer Spoke Hubs Bottling Plant Rural Distribution Network 4.3.3-CCI KEY LOCATIONS (Coca Cola India, 2010) 4.4:- PROMOTION CCI follows the Pull Promotion strategy Coca Cola is the official beverage partner of the Common Wealth Games 2010 (CWG), because of which it enjoys exclusive marketing and supply rights for the beverage across its portfolio. CCI has undertaken the largest ever free product sampling program called Delhi celebrates a cultural fiesta where 5000 artists will perform. The companies association with the commonwealth games will provide the opportunity to enhance its brand value. These games will help consumers in connecting with the brand. When product is seen more in the market, they have good sales too because according to the experts the product which is seen more in the market sell more too. Types of Media which CCI uses Print Media Posters and Stickers Material TV Commercials (TVCs) Billboards Holdings Banners Celebrities Getting shelves Sales promotion Placing the product at an eye catching position in the shops UTC scheme (Under the crown scheme) To keep the products in nice condition, company provides-Freezers, display racks, etc Facebook, Twitter, MySpace, YouTube, etc- CCI have their own and separate brands account on these social networking sites, where they directly gets the opinion of todays generation about the existing and new products. http://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/19-f744e60085/000.jpg (Google, 2010) 5. THE SEGMENTATION, TARGETTING AND POSITIONING STRATEGY- 5.1-SEGMENTING STRATEGY CCI focuses on Demographic segmentation 1. Generational marketing CCI targets the youth of the country. Coca Cola started using Indian themes in order to appeal the Indian customers. They wanted to communicate with the youth. Considering that the Indian youth respected traditional Indian values coca cola created advertisements showing college students valuing their culture. This connection helped coca cola in creating its own personality with which Indian youth could relate itself and it resulted in the suitable positioning of the brand. 2.Gender- CCI have different product range for different genders like for males there is Coca Cola, Thumps up, for females they have Fanta, for kids they have Maaza. 3. Rural Market- The majority of Indian population i.e. (74%) lives in numerous villages scattered throughout the country. Estimates show that rural India accounts for 58% of Indian rural disposable income and 41% of middle class. 5.2-TARGETING STRATEGY Coca Cola commercials basically target on young generations, because they want to represent Coca Cola with the youth and energy. Rural Market is also a very attractive target- In order to reach to the rural India, CCI had also launched television commercials targeting at rural population. This market covers 80% of Indias new coke drinkers. 5.3 -POSITIONING STRATEGY CCIs Initiative in Indian Market- 5.3.1- Urban India- In order to target the metropolitan areas and large town audience, CCI captured the theme of Celebration and Joy of peoples, they showcases increasing social and economic status of the people in their television commercial (TVCs). This theme they applied for positioning their brand in urban market. Life ho toh aise (life as it should be) was very popular and successful tagline. 5.3.2.-Rural India- Under it they have tapped the local entertainment like fairs and local festivals They increased their TVCs on Doordarshan (the local channel), designed to target rural customers. Its all rural marketing initiatives were well supported by TVCs. In 2002 CCI launched Chota Coke (Mini Coke) at Rs 5considering the pocket size of rural consumers. CCI communicated this price cut message with the help of TVC featuring leading Hindi movies star Amir Khan in rural settings to enable proper brand association because large number of people inspire to emulate these celebrities. It will help in creating the right identity for the brand. Its tagline gained a lot of popularity Thanda Matlab Coca Cola (Cold Means Coca Cola) (You Tube, 2010) http://www.thaindian.com/images/stories/aamircoke.jpg Exhibit: Thanda Matlab Coca-Cola Advertising Campaign 6.-RECOMMENDATIONS- New Strategy- Rural market (MARKET IS CREATED AND NOT BORN) Rural consumers are inclined more towards the home made drinks like Lassi, lemonade etc. So, we need to target them when they are out of their home and will need something to quench their thirst. Rural India with the average income of Rs 100/day, consider coca cola whose average price comes around Rs 10, as a luxury product .Moreover soft drinks categories are undifferentiated in the minds of rural consumers. The good news is that the rural consumer market which grew 25% in 2008 is expected to reach US$ 425 billion in 2010-11 with 720-790 million customers. 1. As this market is not fully utilized, there lays a huge scope to reposition the brand in a more effective way to prove that CCI is the suitable brand meant for rural customers and there is a need to shift it from luxury item category to every day product category. 2. An appropriate marketing strategy is required, which is only possible by listening to consumers needs and requirements. Advertising Strategy- Looking at the tough competitors there is a need for aggressive marketing campaign. Announce a new campaign for CCI. In order to connect with the rural population, CCI should increase social welfare activities. Prior creating the ad ,following points should be kept in mind- Selecting an appropriate brand ambassador with which the rural population could relate itself with. Brand promotion by targeting folk and traditional culture. To think local we have to act local. Distribution Strategy- There is a need to extend CCIs distribution channel especially in rural sector. Creating an Extended Distribution channel available all over India, it will provide support to TV commercials. Branding Strategy- There is a need to restructure the communication channel, which will bring open and honest views of the people (public, media, employees, suppliers, state and national government, channels). It is the only solution to resolve the issues in a way that it benefits the Indian consumers as well as CCI.

Ransom Written by Lois Duncan Essay -- Ransom Lois Duncan Essays

Ransom Written by Lois Duncan Setting:  Ã‚  Ã‚  Ã‚  Ã‚  The story takes place in New Mexico Time:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The story occurs during the winter. Characters:   Ã‚  Ã‚  Ã‚  Ã‚  Buck is one of the three people who are kidnapping the children. He is tempered easily. He doesn’t really care for others much. Rita is Buck’s wife. She is not very pretty and gets drug into schemes by Buck. She feels he will leave her if she doesn’t follow directions. Juan is the other kidnapper who does more of the dirty work. He is the one who calls the parents for the money. He’s the one who shot the bus driver. Glenn is one of the boys who were kidnapped. He’s very popular and has friends and thinks that nobody dislikes him. He’s handsome and very athletic. Glenn’s brother Bruce is into more technology stuff. He is not very handsome and looks up to his brother a lot. He is physically challenged because his body is underdeveloped. Dexter doesn’t have a mother or father. He lives with his bachelor uncle who’s always away on business trips. He is liked fairly well. He is happy with his li fe. Jesse is new to everyone. She moves around the world quite a lot. She’s very mature compared to the others. Marianne has two brothers. Her parents are divorced and her mother remarried another man. She thinks that her real dad still loves her and will rescue her and doesn’t care much for her new father. Conflict:   Ã‚  Ã‚  Ã‚  Ã‚  The group’s main problem is that they are being held ransom and they don’t know whether they’ll ever be rescued. The group is concerned that their parents won’t be able to get the whole amount of money so they are faced with the fact of having to runaway in order to escape their kidnappers. Plot:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The kids are getting on the bus to go home after another ordinary day at high school. They noticed they had a substitute bus driver. He missed a couple of stops so Bruce volunteered to show him the way. When only the five kids who live on Valley Gardens are left, the bus driver drives past their subdivision without stopping. The kids complain and he tells them to shut up. The bus pulls off to the side of the road next to a waiting car. He orders them to get off the bus and into the car. By this time the kids realized they were being kidnapped. A woman is in the car, whose name is Rita. She drives them to a cabin about two hours away. When they arrive, the kids are fed stew. The boys were sent... ...ased the brakes until coming to a complete stop. Juan and Glenn, knowing where they were going, went to the door leaving the dad alone to get the money. Upon entering the cabin, Juan asked him for the money. He replied quickly that first he needs to see his daughter. The children came out. There was a sudden movement by Glenn which attracted the attention on him long enough for Marianne’s father to pull out the pistol. He pistol whipped Juan and held the gun towards Rita. Rita suddenly started screaming in Spanish asking where Buck was. They told her he was dead and ordered her to put her hands above her head. He handed the gun to Glenn motioning him to stay here and watch the two as he went for the cops and took the others. Evaluation:   Ã‚  Ã‚  Ã‚  Ã‚  I thought the book was very exciting and suspenseful like her other books. The book had very good detail and an interesting plot. I liked the twist when Juan and the girl’s father came upon Glenn walking down the road. I also liked how the author described the action in great detail. It made me feel like I was right there seeing it all happen firsthand. I don’t think that the author could’ve made this book any better than she did already.