Article Review Research Paper Example | Topics and Well Written Essays - 500 words - 5

Article Review - Research Paper Example The article highlights that the millennial group has been slowly surpassing the baby boomers and it currently defines the largest age group. Prior to the emergence of the millennial, many businesses focused on understanding the behaviors of baby boomers in an effort to launch products that suited their needs. The Millennials’ group seems to have entirely different spending patterns and consumer behaviors. This compels businesses to develop new strategies that match the new consumer model. Notably, the millennial have grown up to face challenging economic times that have contributed to their consumer behaviors. They are not focused on making big purchases such as houses and cars. Most of them still live with their parents, and they have not adopted a life of independence. Businesses are struggling to understand the unpredictability of this group who have a high level of education, but with new consumer behavioral patterns. Although the group is currently facing financial challe nges resulting from the economic recession, future projections indicate that they are likely to control the economy in the future (Searcey). This is one reason why marketers are interested in understanding their consumer behavior. The article is relevant to modern marketers who seek to understand the consumer behavior in an effort to determine the type of products launched into the market. There has been an evident confusion experienced by many companies who wish to target the Millennials, but do not have a clear understanding of their consumer behavior. This article presents critical information to marketers in the modern day and in the future. The article succeeds in highlighting the salient need for further research in understanding the consumer behavior of the Millennials group. It serves to place emphasis on the need for companies to understand how the Millennials group